It is a custom branded package sent to influencers, media professionals, celebrities, bloggers or brand advocates. They are used to generate publicity and create buzz around a product or campaign. The tool loads a flat layout of your custom size and previews its appearance in 3D. A PR box or influencer kit goes far beyond ordinary. Sending out PR boxes that contain your product samples, company profile and brand story, and other free goodies to writers, media members, and social media influencers is one of the most effective ways to get your foot in the door and start a following in the digital e-commerce age.